Click on any logo below below to download it in SVG format or click on color value to copy it in hex format. All shapes are unmodified originals and were only proportionally resized, so they can be placed next to each other.
Why it’s important to respect brand guidelines
First thing you have to keep in mind is that logos are not icons. While both remain intellectual property of their owners, usually only icons can be used in your product freely or be manipulated to fit your requirements. Logo (or its segment) can be a part of the icon (usually app icon), but again, this fact doesn't mean that you can use it as you wish, that would be wrong both legally and morally.
A few simple principles for correct logo usage
- Adherence to brand guidelines
Always try to follow the brand's guidelines, using logos as they are without modifications or added effects. This includes maintaining their original visual appearance.
- Appropriate context
Ensure logos are used in contexts that are fitting and approved by the brand.
- Obtaining permission
Does it seem too complicated? I belive it's not. When you decide to ignore these facts, in the worst case it may happen that brand owners can decide to sue you for violating their brand rights.
Common missteps to avoid
- Altering the logo's color, proportions, or overall design.
- Combining logos with other elements or animating them.
- Using outdated versions or encroaching on the logo's designated white space.
Most brands prefer their logos to be used in a uniform manner, often in monochrome for simplicity and clarity. In any event, do not take this light-heartedly and try to follow brands guidelines whenever possible.
The importance of context
Using a logo should never mislead users into thinking you represent the brand. Pay attention to guidelines specifying acceptable mediums and contexts for logo use, such as social media buttons or links to brand-specific channels.
This is it?
This guide isn't exhaustive, but aims to help you use logos correctly. As a designer, I've learned from my mistakes, such as with the former GLYPHICONS Social set. When in doubt, apply common sense, refer to each brand's guidelines, and adhere to the basic principles outlined here. Remember, informed use of logos respects both the brand's identity and legal boundaries.
If you look for more color specification for each logo, I can recommend brandcolors.net, where you can quickly search and even download colors of many global brands.